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Music downloads can drive brand promotions
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August 3rd, 2009UncategorizedUsing marketing campaigns with a music tie-in that include free, downloadable music track offers to target a younger demographic are gaining popularity for brands as diverse as Zippo lighters and Vitaminwater. "Zippo has a deep heritage with music," said Rick Gardinier, chief digital officer at agency Brunner, which recently launched a Zippo campaign that partners the brand with Rolling Stone magazine and RealNetworks for a microsite in support of indie rock music.
