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Inside the social graph…
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June 19th, 2009UncategorizedSocial media, social networks and now the social graph. The language might sound modern, yet the concept is timeless. Brad Fitzpatrick, a Google engineer and a respected thinker on the subject, describes the social graph as "the global mapping of everybody and how they're related." Fortunately for marketers, technology not only enables connections between people, but between people and brands.
