SMBs, marketers differ over direct mail, digital

SMBs, marketers differ over direct mail, digital
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April 14th, 2009WandaUncategorized
Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many business owners would still prefer to get production information via print and direct mail, according to a new survey from Breeding Business Information.

mypostcardprinting.com April 14th, 2009 at 5:01 am

Sounds like Cisco will be coming up with something new for the summer. Cant wait for the unveiling. Thanks for the update!
Rod DeVar April 14th, 2009 at 6:15 pm

Hi Wanda, similar to the Breeding Business Information survey, a study conducted by the U.S. Postal Service, found consumers have different mind-sets toward Mail and the Internet that play a role in how they like to receive information. With Mail, they are more open to discovery, whereas online consumers are frequently more goal-directed, devoting time to finding a predetermined product.

While many are keen on digital marketing to target small and mid-sized businesses, the smartest approach is leveraging both online and Direct Mail channels to help boost sales. An integrated marketing mix not only creates a personal connection with consumers but also helps to reinforce customer loyalty and brand recognition.

Rod DeVar
Manager, Direct Mail
United States Postal Service
Wanda April 14th, 2009 at 9:59 pm

Hi Rod,

Thank you for sharing this study outcome !

Wanda